CM360 Associations

Share floodlights for bid-optimization and audiences for media targeting. Introduce communication between a fragmented ecosystem.

Enable associations between CM360, GA4, DV360, SA360 for seamless bid optimization and mapping of campaign parameters and performance data
Enable server-to-server connections with Mobile Measurement Partners to capture and attribute in-app conversion events via Floodlights
Integration of third-party verification vendors (IAS, DoubleVerify) to automate brand safety and viewability measurement across placements
Knowledge transfer and documentation

Holistic attribution by unifying data across fragmented platforms
Data-driven optimization in GA4 and buying platforms with strengthened path-to-conversion analysis