← Back to Services
Conversion APIs
Strengthen social platform conversion data and protect user data by passing additional parameters over a server-side connection.
What will get done
- Assesment of the advertiser's website to determine feasibility of CAPI configuration
- Provisioning of a cient-owned tagging server and a server-side Google Tag Manager container
- Mapping of conversion events between GA4 and social platform
- Passing of additional required user- and event-level parameters
Outcomes
- 5-35% lift in observed in-platform conversions
- Improved social campaign ROI by finding more conversions without requiring increased investment
- Privacy-compliant, more durable conversion and attribution measurement
