GA4 Associations

Strengthen attribution and boost buying capabilities with website analytics data by establishing links between those platforms and GA4.

Establish bi-directional links between GA4 and Google Ads, DV360, SA360, CM360 to facilitate the sync of campaign parameters, performance data, and audiences/conversions
Configured audiences (standard and predictive) in GA4 will immediately sync to linked accounts for remarketing and prospecting

Easy activation of first-party audiences built in GA4 for remarketing across search and display campaigns
Export GA4 key events (conversions) into Google Ads to power Smart Bidding
Ingestion of media cost data into GA4 enables ROAS analysis across all linked Google media channels