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Google Analytics
PS is certified in GA4 and deeply experienced with its capabilities to provide consultation on its setup and error resolution.
What will get done
- General assessment of data movement across property
- Refinement of tracking mechanisms: events, conversions (key events), parameters
- Refinement of measurement mechanisms: audiences, channel grouping
- Establish integration with other google marketing platforms
- Implementation of additional tracking through tag management systems
Outcomes
- Increased confidence in GA4-attributed performance marketing data
- Better accuracy in omni-channel reporting
- Established workflow for ongoing GA4 use and management